The Washington Post’s Innovations blog discusses the growing concern that not enough students in the US are doing well in Science, Technology, Engineering and Math (STEM) programs in school, and that will cause us to lag behind our international neighbors in those increasingly important fields.
One potential solution, however, comes from a previous era where motivating students to embrace science had quite a bit of success. You see, in the 1950’s, General Electric used comic books to do just that.
“Teachers, parents and lawmakers were bitter about newsstand comics in 1945,” General Electric Review wrote in September 1953. “But in the public relations field, although [we] were all aware of the adult fear that comic books were producing a crop of juvenile delinquents, we couldn’t escape the conclusion that the medium had attractive possibilities for mass communications.”
A modern analog? Using video games to do the same thing for the 21st Century child. It’s not a solution that a lot of parents may truly relate to, but parents in the 1950’s certainly weren’t consumers of comic books either.
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